Iconic all-American burger stand marks 80 years with all-day deals, 80 giveaways at every store and a donation to local food banks for every combo sold

Las Vegas, NV  (RestaurantNews.com)  For 80 years, Irv’s Burgers has served fresh, never-frozen burgers with a side of nostalgia. On Wednesday, Aug. 26, the West Hollywood original will celebrate the milestone the only way a Route 66 institution knows how, by ringing up its signature Roadside Burger at just 80 cents all day long.

Every location will honor the occasion with deals, prizes and a heartfelt thank-you to the guests who have kept the burgers coming:

• 80-Cent Roadside Burgers: The single that put Irv’s on the map drops to 80-cents from open to close, a nod to the original spirit of roadside hospitality. When they’re gone, they’re gone.*
• *80 Giveaways at Every Store: Rewards members, along with anyone who signs up in store that day, can win one of 80 prizes per location, from Free Burgers for a Year** and $80 gift cards to combo meals and merch.***
• A Roadside Burger for the 80-and-Older Crowd: Anyone who has hit 80, same as Irv’s, gets one on the house.****
• Limited-Edition Anniversary Merch: Fans can take home 80th anniversary hats, tees and pins for purchase, plus free stickers while supplies last.
• Every Combo Gives Back: For every full-size combo sold on Aug. 26, 80 cents of the purchase will be donated to Three Square and the Los Angeles Regional Food Bank, two organizations fighting hunger across Southern California and Southern Nevada.

Irv’s story began in 1946 as Queen’s Burgers, a Route 66 roadside stand that pulled in travelers with a sign reading “No Lobster, Just Burgers.” Eight decades later, those same burgers fans have come to love are still the main event, and the City of West Hollywood has designated the brand a cultural resource. The anniversary carries that everyday value forward, giving longtime regulars and first-timers a reason to gather at the counter.

“A burger stand doesn’t last 80 years on its own. It lasts because people keep showing up, generation after generation, and making it part of their lives,” said Lawrence Longo, CEO of Irv’s Burgers. “Pricing our Roadside Burger at 80 cents is our way of giving some of that value back to them, and giving to the food banks that feed our neighbors is the truest thank-you we know. Eighty years in, we’re still just a place that wants to make your day a little better, one burger at a time.”

Guests can join the celebration at any Irv’s location on Aug. 26, join the rewards program, enjoy giveaways and 80-cent Roadside Burgers available while supplies last. The 80-cent price tag lasts one day, but the grill stays hot, serving up the same iconic burger guests have loved for 80 years.

For more information, visit IrvsBurgers.com.

*In-store only. One per customer, no modifications. Not available online or through third-party delivery. When they’re gone, they’re gone.

**Free Burgers for a Year equals one Roadside Single Burger every week.

***Must sign up for the Rewards program in-store to be eligible. Current Rewards members will be entered with a purchase made on Aug. 26 using their membership. Winners will be announced at a later date.

****Must present valid ID.

About Irv’s Burgers

Founded in 1946 along historic Route 66 in West Hollywood, California, Irv’s Burgers is one of Los Angeles’ original roadside burger stands. Known for its fresh, never-frozen burgers, exceptional value and old-fashioned customer service, the brand has served generations of guests for more than 70 years while preserving the nostalgic spirit that made it iconic in the first place. Designated as a cultural resource by the City of West Hollywood, Irv’s Burgers is recognized for its signature “Just For You” doodles, deep community roots and enduring place in Los Angeles burger culture. Today, Irv’s Burgers continues to honor its legacy while expanding to new communities. For more information, visit IrvsBurgers.com or follow Irv’s Burgers on TikTok, Instagram and Facebook.

About Three Square

Founded in 2007 with a grant from the Conrad N. Hilton Foundation and inspired by founder Eric Hilton, Three Square is Southern Nevada’s only food bank and the state’s largest hunger-relief organization serving Las Vegas and Clark, Lincoln, Esmeralda, and Nye counties. A proud member of the Feeding America network, Three Square has provided more than 702 million pounds of food since its inception. Working with 150 community partners, businesses, schools, government agencies, and thousands of volunteers, Three Square distributed 58 million pounds of food (48.3 million meals) last year. Learn more at threesquare.org or connect with us on Facebook and Instagram (@ThreeSquareFoodBank).

About Los Angeles Regional Food Bank

The Los Angeles Regional Food Bank has been mobilizing resources to fight hunger in Los Angeles County for over 50 years. To support the Food Bank’s vision that no one goes hungry in Los Angeles County, food and grocery products are distributed through a network of partner agencies and other Food Bank programs. The Food Bank also energizes the community to get involved and support hunger relief, especially through volunteerism, and conducts nutrition education campaigns and advocates for public policies that benefit people served and improve nutrition security. The Food Bank is rated at the highest level by Candid and Charity Navigator, and 96% of all revenue goes to programs. For more information, visit LAFoodBank.org.