Optic Edge Launches New Branches to Make Quality Eye Care Accessible in Underserved Areas

Bloemfontein, South Africa - April 25, 2025 / Optic Edge Optometrists /

Optic Edge Expands Its Vision: Affordable Eye Care Now Within Reach Across More South African Communities

Optic Edge, one of South Africa’s fastest-growing networks of independent optometrists, is transforming how South Africans access quality eye care. With 13 established branches across the Western Cape and Free State, Optic Edge continues to make strides in bridging the gap between affordability and professional optical services. Now, with new branches launching and refreshed offerings rolling out, more South Africans will gain access to comprehensive eye tests, stylish eyewear, and friendly, expert service without the hefty price tag. The expansion is not only meeting demand but setting new benchmarks in the optical industry, proving that high-quality vision care can be both accessible and sustainable. Each new location is equipped with top-tier diagnostic tools and staffed by passionate professionals who are ready to deliver the same trusted service that has made Optic Edge a household name. By embedding itself deeper into local communities, the brand is actively helping more people experience the life-changing benefits of clear vision.

A Clear Mission: Eye Care for All

For far too many South Africans, regular eye care remains an unaffordable luxury. Optic Edge was founded with a mission to change that. By combining clinical excellence with competitive pricing, the group has carved out a reputation as a trusted provider for individuals, families, and communities alike.

Offering a full eye examination valued at R650 for only R150, Optic Edge has broken down barriers that once prevented people from getting the help they needed. And their "2 for 1" deal — two pairs of prescription glasses starting from R1400 — has made stylish, functional eyewear accessible to all.

New Locations, New Opportunities

In response to growing demand, Optic Edge is expanding its footprint further into the Western Cape and Free State provinces, with three new locations joining the network: Kraaifontein, Paarl, and Welkom. These areas have been strategically selected based on population growth, limited existing services, and increasing demand for affordable optometry.

Each new branch will uphold the Optic Edge ethos: personal service, advanced eye testing technology, and a diverse range of frames to suit all styles and budgets. From schoolchildren needing their first eye test to retirees looking for comfortable, progressive lenses, the new branches will offer a complete experience tailored to every individual.

A Community-First Approach

Optic Edge does not operate like a corporate chain. Each location is locally managed, allowing teams to connect authentically with the communities they serve. This localised model ensures patients are not just numbers, but neighbours.

In line with this commitment, many branches participate in outreach efforts, offering free screenings at schools, old age homes, and community centres. These initiatives not only support public health but strengthen the brand’s role as a community partner, not just a service provider.

Technology Meets Trust

All Optic Edge branches use the latest diagnostic equipment to ensure accurate prescriptions and early detection of conditions such as glaucoma, macular degeneration, and diabetic retinopathy. The group’s optometrists are highly trained professionals with years of clinical experience. But it’s not just the technology or the training that keeps patients coming back—it’s the people.

From the first greeting at reception to frame selection and aftercare, the team at Optic Edge creates an environment where patients feel heard, cared for, and respected. It’s this blend of high-tech and high-touch that sets Optic Edge apart.

Frames for Every Face

Style should never be sacrificed for function. That’s why Optic Edge stocks an extensive range of eyewear, from budget-friendly everyday frames to premium designer options. Whether it’s bold and trendy or classic and understated, patients can find a look that suits their personality and lifestyle.

Every branch is curated to reflect local taste while maintaining access to global trends. In-store stylists are trained to assist customers in finding the perfect pair, not just from a visual correction perspective but also as an expression of self.

An Evolving Vision: Looking to the Future

With South Africa facing both public health challenges and economic pressure, Optic Edge sees opportunity in adversity. The company plans to continue growing its network responsibly, maintaining its commitment to affordability and access without compromising quality.

Plans are in motion for more digital integration, including online appointment booking, tele-optometry consultations for rural areas, and interactive tools to help patients choose frames from home. By leveraging tech wisely, Optic Edge aims to extend its reach while maintaining the in-person experience that is central to its model.

The Power of Local

Every Optic Edge location is staffed by local professionals who understand the needs of their community. These are people who live where they work, invest in their neighbourhoods, and take pride in delivering care that goes beyond a transaction. From hosting school vision screenings to supporting local events and wellness drives, staff regularly go the extra mile to make a difference. Optic Edge fosters professional development among its employees, offering ongoing training and mentoring to ensure consistent quality of care across the board. This model not only builds trust but supports local economies, upskills workers, and creates long-term career paths within the healthcare sector.

Patient-Centred From Start to Finish

From easy booking to clear communication, transparent pricing, and reliable aftercare, the patient journey at Optic Edge is designed for ease. Each step is streamlined to reduce stress, save time, and provide clarity. Patients are given clear explanations of their test results and guidance on treatment options or frame selections. The support doesn't end after the consultation—Optic Edge offers reliable follow-ups, adjustments, and warranty options to ensure lasting satisfaction. The group regularly collects and acts on patient feedback, using it as a tool for continuous improvement. Customer satisfaction rates remain consistently high across all branches, reflecting the brand’s commitment to care.

A Model for the Future of Eye Care

Optic Edge is proving that eye care needn’t be either basic or expensive. By streamlining operations, empowering local teams, and staying focused on patient needs, the group has created a model that is both scalable and sustainable.

The approach combines agility with accountability—local teams have the autonomy to make decisions while being supported by a central framework that maintains consistency and quality. This balance of independence and oversight enables each branch to adapt to its community while upholding high clinical standards.

In an age where many healthcare providers lean heavily on digital tools at the expense of human interaction, Optic Edge continues to believe in people first. It’s this human-centred ethos that has fuelled its growth and will continue to guide its expansion.

Locations for your eye care:

Eye care in the Western Cape

Blouberg – Situated near the coast, this branch serves both locals and visitors with a relaxed, beachside service environment.
Burgundy Square – Located in a family-oriented suburb, ideal for convenient appointments close to home.
Durbanville – Known for its excellent customer service and family-friendly environment, perfect for school-aged children.
Majik Forest – Nestled in a scenic part of Bellville, this location blends accessibility with tranquility.
Malmesbury – Serving the wider Swartland community, this branch supports rural residents with vital optometric services.
Langebaan – A key location for the West Coast, offering eye care to permanent residents and seasonal tourists.
Somerset West – Centrally located for Helderberg residents, this branch delivers expert care with a community feel.
Tygervalley – Situated near one of Cape Town’s busiest shopping hubs, this location offers extended hours and high foot traffic convenience.
Zevenwacht (Shops 8 and 70) – Two branches within Zevenwacht Mall providing flexible service options and ample eyewear choices.
Kraaifontein [NEW] – A much-anticipated addition serving one of Cape Town’s fastest-growing areas.
Paarl [NEW] – Strategically placed to support the Cape Winelands, this new branch blends affordability with scenic charm.

Eye care in the Free State

Dan Pienaar – A trusted location in the heart of Bloemfontein’s northern suburbs, popular with professionals and families.
Fleurdal – This branch brings essential eye care to a vibrant, diverse part of the Free State capital.
Langenhovenpark – Perfect for university students and working residents alike, known for its fast, friendly service.
Welkom [NEW] – A new branch providing accessible, affordable care in one of the Free State’s key urban centres.

Why Optic Edge Should Be Your First Choice for Vision Care

Founded to challenge the idea that expert eye care must come at a high cost, Optic Edge South Africa is a network of independent optometry practices committed to clinical excellence, affordability, and community connection. The brand's ethos is centred on removing barriers to vision care by offering accessible pricing, personalised service, and modern diagnostic technology. Each practice is designed to reflect the needs of its local community, ensuring that services remain relevant and responsive. With branches across the Western Cape and Free State, Optic Edge continues to grow without losing sight of what matters most: seeing people, not just patients. The brand’s focus on people-first care, staff development, and local partnerships has helped it build a trusted presence in every community it serves.

Appointments can be made online via www.opticedge.co.za, or by contacting individual branches directly. Walk-ins are welcome at most locations, though bookings are advised during busy periods.