NEW YORK, NY - Phoenix Roze, the fine jewelry shop and design studio at 13 8th Ave in New York City's West Village, is celebrating its 20th anniversary this month. Founded in 2006 by Guy Rozenstrich, a classically trained artist, the shop has spent two decades handcrafting gold jewelry in Manhattan, earning a loyal neighborhood following, national magazine placements, and a clientele that includes some of the most recognizable names in fashion and entertainment.

Rozenstrich designs every piece in-house; each is then handcrafted by master jewelers in Manhattan. He credits the shop's longevity to a few things that never go out of style: a genuine design and fine art background, the discipline of listening, really listening, to clients, and treating every commission like a personal one.

"I love dainty and delicate," said Rozenstrich. "I find it refreshing in a world that is becoming more and more loud. Sometimes, a whisper is more powerful than a scream."

The Phoenix Roze aesthetic is rooted in nature, spirituality, and personal symbolism. Dragonflies, butterflies, zodiac signs, celestial motifs, evil eyes, crosses, and the quiet power of a single initial, these are the design languages Guy has spent 20 years refining. Each piece is small in scale and deliberate in detail, made to be worn close and noticed slowly. The collection spans 14k and 18k gold necklaces, earrings, bracelets, and rings, alongside a custom fine jewelry service for clients seeking something entirely their own.

Phoenix Roze was among the first jewelers to introduce the tiny gold initial necklace, now a category staple across the industry, and has evolved steadily from that signature into a range of custom high jewelry commissions that now represent some of the shop's most significant work. The through-line across two decades has been the same: pieces designed with intention, made by hand, and built to last.

"When I meet a client to design something for them, I come with an open mind," said Rozenstrich. "I listen to them and try to see if something catches my ear. It doesn't have to be a word or a story - it could be a tone in their voice. I start there. Creativity follows."

Over 20 years, Phoenix Roze has built a quietly remarkable cultural footprint. The shop's jewelry has been worn by Gisele Bundchen, Alexandra Daddario, Nina Dobrev, Helena Christensen, Rosie Huntington-Whiteley, and Sara Sampaio, among others, and has appeared in the pages of Cosmopolitan, Elle, and other major publications, placements earned through the work itself rather than advertising.

Community engagement has been woven into Phoenix Roze's identity from the beginning. Over the years the brand has participated in political fundraisers supporting Hillary Clinton and the Obama administration and collaborated with supermodel and activist Cameron Russell on Project 27, a charitable initiative supporting survivors of sex trafficking in Kenya. As the shop enters its third decade, that commitment continues with the launch of Jewelry with Purpose, Phoenix Roze's new charitable giving initiative, beginning with a sterling silver Statue of Liberty torch pendant benefiting Beacon for Democracy.

Phoenix Roze is located at 13 8th Ave, New York, NY 10014, and at phoenixroze.com.

About Phoenix Roze:

Phoenix Roze is an independent fine jewelry shop and design studio founded in 2006 by Guy Rozenstrich in New York City's West Village. The shop specializes in handcrafted 14k and 18k gold jewelry, including personalized initial necklaces, custom engagement rings, diamond pieces, and motif-driven designs, all conceived in-house and made by master jewelers in Manhattan. The flagship shop is located at 13 8th Ave, New York, NY 10014. Hours: Mon-Sat 11am-8pm, Sun 11am-7pm. phoenixroze.com | (212) 255-2362 | @phoenixroze

Email: Info@PhoenixRoze.com

Media Contact

Name
Phoenix Roze
Contact name
Guy Rozenstrich
Contact phone
(212) 255-2362
Contact address
13 8th Ave
City
New York
State
NY
Zip
10014
Country
United States
Url
https://www.phoenixroze.com/