Popular Dallas-born restaurant and live music venue set to open another location in an iconic North Texas entertainment complex

Dallas, TX  (RestaurantNews.com)  The Rustic isn’t just for downtown music lovers anymore. The beloved country hot spot is two-stepping into the spotlight at Grandscape this summer, turning up the volume on North Texas nights. When the new venue opens in The Colony’s vibrant entertainment destination, guests can expect a nightly lineup of local musicians, wood-grilled dishes and a space built for social gatherings and remarkable memories.

The new location at 5805 Grandscape Blvd. occupies the former Lava Cantina space, a concert hall known for rock shows and high-energy crowds. The Rustic is reimagining that stage-forward footprint with its own blend of hand-crafted American food, an extensive premium beverage program, and a variety of local Americana artists, preserving the spirit of live music while giving the venue a new identity rooted in Texas hospitality.

“This project is an exciting expansion opportunity for the brand,” said Kyle Noonan, co-owner and CEO of FreeRange Concepts. “We’re taking a venue that already had a heartbeat and giving it a new rhythm – one built around Americana music, local and regional dining favorites and a casual atmosphere that invite people to stay awhile.”

Food and drink take their cues from the same local-first mindset as the music, with Texas brews behind the bar and dishes that will make concert goers’ mouths water between sets. The goal is simple: make it easy for neighbors, date nights and groups to settle in, discover new artists and turn a regular evening into something worth repeating.

“When people walk through the doors, we want them to feel like they’ve stepped into a neighborhood tradition, even on their first visit,” said Josh Sepkowitz, co-owner and CEO of FreeRange Concepts. “This location lets us welcome Dallas’ northern communities into what we’ve been building for years – a place where good food meets live music.”

The grand opening adds a new chapter to The Rustic’s story, bringing its live-music culture into one of the region’s busiest entertainment corridors. Surrounded by iconic attractions like NFM, Scheels and Andretti Indoor Karting & Games, the venue gives the district a place to gather when the show starts, strengthening the area’s sense of community through live music, food, and shared experiences.

As with its uptown namesake, guests at The Rustic in Grandscape will be treated to wood-grilled, made-from-scratch dishes, daily happy hours, family-style brunch on Saturdays and Sundays, live music five days a week and the warm, laid-back hospitality that has defined the brand for more than a decade.

Opening at Grandscape was a natural fit, bringing together two brands focused on creating immersive, experience-driven destinations where food, entertainment and community intersect.

“The Rustic is a natural addition to Grandscape because it brings together everything our destination is built on – great food, live entertainment and a strong sense of community,” said Ryan Blumkin, Vice President of Grandscape. “This venue enhances our live music offering and gives guests another reason to stay longer, gather together and experience something memorable every time they visit.”

This new spot will mark The Rustic’s second location in the Dallas-Fort Worth metroplex and its fifth in Texas, continuing the brand’s thoughtful expansion into high-traffic, entertainment-driven markets that align with its large-format, experiential model.

For more information, please visit TheRustic.com.

About FreeRange Concepts

Pioneering fresh ideas in the restaurant industry and with local venues like Bowl & Barrel, Mutts Canine Cantina, Joe Leo Fine Tex Mex, The Rustic and The General Public, FreeRange Concepts is led by founders Kyle Noonan and Josh Sepkowitz, who have a combined 20 years of experience in the restaurant and hospitality industry. For more information, please visit FreeRangeConcepts.com.

About Grandscape

Grandscape is a one-of-a-kind outdoor shopping, dining and entertainment destination—an oasis in the middle of North Texas. It includes Nebraska Furniture Mart and Scheels, chef-driven and world-class restaurants, lush landscaping, entertainment venues, family-friendly experiences and year-round events. A recipient of the RLI International Award for Most Innovative Entertainment & Retail Project, Grandscape continues to lead the way for experience destinations around the globe. For more information, visit Grandscape.com or follow @GrandscapeTX on social media.

Contact:
Jay Brasher
Champion
806-437-9583
jbrasher@championmgt.com