What started with a playful Instagram Story tag has sparked an unexpected, year-long collaboration bringing Trojan into today's dating conversation.

EWING TOWNSHIP, N.J., Nov. 12, 2026 /PRNewswire/ -- Trojan™ Brand Condoms, America's #1 condom brand, is teaming up with two-time NBA MVP Giannis Antetokounmpo for a year-long partnership built around a shared spirit of confidence and connection. Building on the launch of Trojan G.O.A.T. (Greatest of All Trojan) Non-Latex Lubricated Condoms, the collaboration brings Trojan into the dating conversation from the first spark to the possibilities that could follow. The partnership will come to life through original social content, exclusive giveaways, and more.

Meet The Ref

The next chapter tips off with The Ref, a new social series starring Giannis Antetokounmpo as a fictional referee bringing his own humorous perspective to the unwritten rules of modern dating. The seven-episode series will roll out across Giannis Antetokounmpo's and Trojan's Instagram and TikTok channels.

"Confidence isn't something you're given. You build it by working hard to be the best you can be every day. That goes for basketball and for life," said Giannis Antetokounmpo. "Trojan shares that mindset, so when the opportunity came to work together, it felt natural."

Calling the Fouls of Modern Dating

According to Hinge's 2024 Gen Z D.A.T.E. Report, 56% of Gen Z daters surveyed said worries about rejection had stopped them from pursuing a potential relationship.* In The Ref, Giannis Antetokounmpo steps into the referee's seat, calling the shots and the fouls as he sees them, with his signature humor and a fresh perspective on the unwritten rules of dating.

"The partnership reflects Trojan's intentional approach to connecting with consumers beyond the product itself," said Juan Camilo Gomez, Vice President, Church & Dwight Co., Inc. "Through notable and authentic partnerships and using entertainment to tap into relatable aspects of everyday life, Trojan is finding new ways to connect with audiences and participate in conversations around confidence, dating, and connection."

Watch Giannis Antetokounmpo as The Ref here.

Source: Hinge's 2024 Gen Z D.A.T.E. Report, based on a survey of more than 15,000 daters.

ABOUT TROJAN G.O.A.T. (GREATEST OF ALL TROJAN)

Introducing a breakthrough in non-latex condoms, Trojan G.O.A.T. (Greatest of All Trojan) is engineered with patent-pending Ultra Flex Non-Latex material. It's strong, flexible, and soft to deliver on a connection that helps you feel close, warm, and in sync. Trojan's non-latex G.O.A.T. condoms are odorless and colorless, helping you stay focused on what matters most. Trojan G.O.A.T. condoms are designed for next-level intimacy by helping enhance body heat transfer for a deep, intimate connection. And it has a silky smooth silicone lubricant that enhances comfort and sensitivity. While pleasure is a priority, safe sex isn't a compromise. Trojan condoms help reduce the risk of pregnancy and sexually transmitted infections (STIs), so you can explore the thrilling adventure of protected sex. Trojan Brand Condoms are America's #1 condom brand and trusted for over 100 years. Available in a classic straight-walled shape, Trojan G.O.A.T. condoms come in 3-count and 10-count packs.

ABOUT TROJAN™ BRAND CONDOMS

Trojan™ Brand Condoms are America's #1 condom brand and trusted for over 100 years. Trojan™ Brand latex condoms are made from premium quality latex and help reduce the risk of unintended pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are more than 30 varieties of Trojan™ Brand Condoms. The maker of Trojan™ Brand Condoms is committed to investing in public health efforts to support sexual health.

ABOUT GIANNIS ANTETOKOUNMPO

Giannis Antetokounmpo is an NBA Champion, two-time NBA MVP, and 10-time NBA All-Star forward for the Miami Heat. He spent his first 13 seasons with the Milwaukee Bucks, winning back-to-back MVP awards in 2019 and 2020 along with the 2020 Defensive Player of the Year award. In 2021 he led the Bucks to their first NBA championship in 50 years, was named NBA Finals MVP and was selected to the NBA's 75th Anniversary Team. He added the NBA Cup title and the tournament's MVP honors to his list of accomplishments in 2024. A nine-time All-NBA selection, he joined the Heat in 2026 to begin a new chapter of his career.

Off the court, Giannis and his family founded the Charles Antetokounmpo Family Foundation and the Antetokounmpo Academy, which empower young people through sport, education, and life skills.

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SOURCE Trojan